Submitting this after reading this article[0] that interviews the person who runs the company.

It's an interesting intersection of the "prepping" community, internet archival / offline access to some of the more valuable pieces of the internet, and the recent deletion of US governmental resources.

[0]: https://www.404media.co/sales-of-hard-drives-prepper-disk-fo...

Looks like a specialized commercial prepper hybrid of Internet In A Box and El Paquete Semanal but it's not weekly.