I’ve been around long enough to see at least 1 previous false dawn, arguably 2. Vast sums of money and a whole value chain are required to bring a new media into being.

https://en.wikipedia.org/wiki/Holographic_Data_Storage_Syste... https://www.electronicsweekly.com/news/archived/resources-ar...

Very cool! Although this part feels a bit hand-wavy (or shall I say, AI-wand-wavy?)

<quote> Machine learning decode: building on our previous work23, here we apply machine-learning-based decode (see section ‘Reading and decoding data’) to account for noise and inter-voxel cross-talk. </quote>

also at https://news.ycombinator.com/item?id=47065729