Next.js Hacker News
Lil Finder Guy
98 points by frizlab 13 hours ago | 31 comments
  • GaryBluto
    It's saddening to me how the all the Mac OS X icons have slowly lost their definition and uniqueness over the years - this twee figurine is just the cherry on the excrement sundae. It doesn't even have the smile crossing both sides.
    • ackyshake
      At least they remembered where the dark and light colors go this time around[1].

      [1]: https://512pixels.net/2025/06/wwdc25-macos-tahoe-breaks-deca...

    • achierius
      I can understand your general point, but how can you argue that this in particular isn't unique/cute whatever?
      • GaryBluto
        > but how can you argue that this in particular isn't unique/cute whatever?

        The perceived cuteness was partially what I was complaining about. It's just a bad approximation of the finder icon on a generic "chibi" body.

  • krackers
    >I do not think this is the last we’ve seen of Lil Finder Guy…

    https://www.macrumors.com/guide/siri-chatbot/

    > Apple is planning to make visual design changes. It's not quite clear what that will entail, but for the upcoming table-top robot that's in the works, Apple has tested an animated version of Siri that looks similar to the Mac's Finder logo.

  • neom
    I learned about apples tiktok via this post and I must confess as an old person, in terms of brands reaching young people, I find the content pretty cool (usually I either don't understand it or think it's lame): https://www.tiktok.com/@apple
    • Waterluvian
      I think what makes them work (for me too!) is that they're not simply random for the sake of being random. They're a oddball but there's clearly a shared theme/style and they're well-executed.

      I'm not sure I'm interested in anything they're selling, but after what felt like 15 years of "young California hipster", I think this style catches my attention at least somewhat.

      • krackers
        I remember reading somewhere that to target gen-z/alpha advertising shouldn't be direct or in your face but instead present things in an "organic" way that makes it seem cool, without the appearance of trying too hard to sell you something.

        I guess the target audience they're going for is people who already have iPhones/iPads but would have bought a chromebook for school instead. This seems to be a reversal from their previous "what's a computer"-style ads that tried to sell iPads as the replacement for personal computing.

        • nxobject
          > I remember reading somewhere that to target gen-z/alpha advertising shouldn't be direct or in your face but instead present things in an "organic" way that makes it seem cool, without the appearance of trying too hard to sell you something.

          On one hand, wasn't that the premise of the "iPod people" ads?

          On the other thand... you're right to say that this is _very_ indirect. In an internet saturated with advertising, I guess there's nothing like just making entiretainment.

    • halapro
      To me this looks 100% like what you used to see on Tumblr. Just pure random art with a theme. The difference is that back then it used to be gifs.
  • gumby271
    Looks like Apple decided they need their own version of the Android mascot. Theirs is definitely a little more unsettling than the little droid guy though.
  • MBCook
    Give the response this has had in the Mac community I really hope they’re smart enough to release a little playset.

    It would be great merch. I know that’s not really an Apple thing but make an exception.

    Tim Cook loves grubbing money.

  • paradox460
    Mr.Macintosh?
  • dangus
    Finder guy doesn’t technically make sense without the mouth reaching the side profile face.

    I.e., only one of the two faces has a mouth.

  • hrdwdmrbl
    Clicked the link hoping for something that might improve Spotlight :/
  • behnamoh
    Honestly, who cares about anything AI-related that Apple does? Their head of MLX team just quit after months of threatening to leave due to MLX not being Apple's priority. Their Siri is a joke even Samsung Bixby works better than that. They switch between AI providers (OpenAI → Google) like you can "just change the LLM bro", and their M-series hardware is held back by lack of quality software and compute despite people literally begging them to improve it.

    I was looking forward to upgrade my M1 Pro to M5 Max (128GB) until Awni (MLX head) quit. The new team isn't that responsive on X, and bugs keep getting piled up like they don't care if MLX is actually used in practice. After 3 years they still don't have a decent MLX server. Wanna try Qwen3.5? You can't use mlx_server because Qwen is a VLM. For that you must use MLX-VLM but that is not official and has tons of bugs. Apple refuses to open-source ANE source code even to their own MLX team.

    • borski
      > They switch between AI providers (OpenAI → Google) like you can "just change the LLM bro"

      You can. They’re not the same, but you can absolutely “just switch the LLM, bro,” and most consumers would never notice a difference.

      As for the rest: this is about the future, not the present. All of your comments about the present are thus not particularly relevant, imho.

      • behnamoh
        [flagged]
        • borski
          I have built plenty. Some of them even make me money.

          I never said LLMs didn’t have their own quirks. You can mitigate for those quirks.

          You can just switch the models.

          It’s just not as simple as a one-line change. But that isn’t what we were talking about.

          • SpyCoder77
            Agreed. I have also built many LLM apps, and they aren't one line changes, but it is relatively simple to switch the model.
  • rvnx
    2026: Apple chose the tip of a penis as a mascot.

    Say hello to your new companion!

    https://images.squarespace-cdn.com/content/v1/5e949a92e17d55...