• I thought AI video was the future? Now the biggest AI company in the world is straight up shutting their service down because it's too expensive? Simply a disaster for OpenAI and the industry as a whole.
  • It was the greatest thing yesterday.
  • as a sora user:

    - sora was not great at making what you asked

    - i probably got 3 good videos out of 100 gens

    - every video that was good needed editing outside of sora (and therefore could not be shared within sora)

    just my experience

  • The thing that didn't make sense with this app: who would ever want to scroll only AI generated videos over a combined feed?

    In practice people would just generate the videos with the app then post them on regular social media in which case OAI would not get the ad revenue for that

    • > The thing that didn't make sense with this app: who would ever want to scroll only AI generated videos over a combined feed?

      It was legitimately fun until the IP guardrails came up and we couldn't do anything with the characters and culture we know.

      If you look at US top videos on YouTube any given day, 40-60% of the videos are IP-based. Star Wars, Nintendo, Marvel, music, etc.

  • May be incompatible with OpenAI possibly becoming more PG-13 rated in the future?

    I had thought this would be combined with OpenAI launching a set top box where you could talk to an AI avatar. Disney IP could have been skins to sell people for their AIs.

  • Are we sure it was in that order?
  • This was bound to happen. IP is data and data is moat.
  • Smart move. No clear path to growing meaningful revenue mixed with very expensive inference costs is not a good mix ahead of an IPO --- oh and not to mention competitors in TikTok and Instagram that are doing just fine.
    • Is it a smart move? Or just plainly obvious when Sora was probably hemorraghing money and had no future? A smarter move would have not to make this horrible product that no one wanted in the first place

      After placing my hand on the red-hot stove, aren't I super smart for now removing my hand?

      • Depends, did you also fire the people who told you not to do it, and layoff the people who reluctantly installed the stove and preheated it for you as part of your exciting stove-touching initiative?
  • What happens to all the compute that was allocated to run that service? They would have signed multi-year contracts.
  • pm90
    It feels like the bubble is starting to pop. A crisis of confidence is not something OAI can afford at this stage...
    • It's not because of the bubble. There is literally no advantage to generating slop videos. It looks cool for a while but no audience is going to consume such videos.

      Any platform which focusses on AI generated videos is doomed.

      • Sounds like a well disguised cope on your part. There absolutely is an audience (see reels, TikTok, etc.) and the tech will only get better from here.
      • > no audience is going to consume such videos

        sir, have you seen tiktok?

      • So much for “replacing VFX artists”. It’s not necessarily a harbinger of doom for the AI industry, but this indicates that the most fervent AI boosters were dead wrong.
        • It's more like the VFX market is too small for OpenAI to bother killing. They are only interested in business models that can justify a trillion dollar valuation.
        • > but this indicates that the most fervent AI boosters were dead wrong.

          I dont do design, or make videos, or ask ai for legal advice, or medical advice cause I lack the skill and understanding of these fields. Dunning Kruger still applies...

          There is interesting "AI" content out there, clearly the person(s) behind it put some thought into it and had a vision.

    • Nothing like an ill-considered war with global economic consequences to bring reality crashing back down on Silicon Valley; sometimes life throws a big old margin call your way and things break down.
  • I never understood the appeal or business promise of video slop, with or without Disney's blessing.
    • The only people I've seen post AI Disney content was in the Facebook groups for the parks / cruises. Before that it was whatever clipart they could find. There's just no market for it. No one is going to pay to make fake disney art.
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